Pure e-Commerce

"Pure e-Commerce" means everything from the product, service and process through to the delivery can be done electronically. The key being that the e-Commerce solution for Pure e-Commerce stores is the only solution offered.

Two of the most recognisable names of "Pure e-Commerce" businesses are e-Books and SecondLife.

E-BOOKS
http://www.ebooks.com/ebooks/book

What is an e-Book?
An e-Book is a book which is in digital format, it is an electronic file that can be downloaded onto most PC systems. In order to read the books you will sometimes have to install reader software, you then simply download e-Books and start reading. Also on offer now are micro e-Books, which are readable on PDA and smart phones.

SECOND LIFE
http://secondlife.com/

What is SecondLife?
Second Life is a 3-D virtual world created entirely by its Residents. Since its public inception in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.

"Pure e-Commerce" Positives:
- No physical stores so less costs involved.
- Less staff so less salary costs incurred.

"Pure e-Commerce" Negatives:
- Upfront software / development costs.
- No infrastructure to build upon.
- Zero brand recognition.
- Low retention of customers.