Handbagtree.co.uk is a fashion website offering discounted authentic designer handbags, shoes and accessories. While selling designer goods will be its primary function, handbagtree.co.uk will also be an informational website providing style advice and information on current trends. A special feature of the site will be that it can be tailored to the visitors demographic. As an example, a career woman in her forties that wants advice on what to wear that is trendy and appropriate for her age can click on the “Forty & Fabulous” link, or, a teenager that likes to dress grunge can click on the "Trendy Teenager” link for style advice. Another feature of the site will be to recommend other brand name clothing labels, also a way to generate revenue and advertising, so the visitor can shop for the item recommended. The idea is to compliment the items purchased on our website with an outfit from recommended websites.
S.W.O.T.
Strengths - Price, Advice, Uniqueness
Weaknesses - Impulse buyers, Seasonal stock
Opportunities - Expand to other markets, low overheads, standardised pricing
Threat - competition, potential to vastly expand too quickly
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