Second Life Case Study

Revenue Model
• Subscription Fees
• Advertising
• Fee for buying goods
• Sponsorship
• Providing platforms to businesses

S.W.O.T
Strengths
• Reputation
• Cheap advertising to generate large business interest (more than Facebook and YouTube)
• Taking advantage of current marketing trends
• Global coverage

Weaknesses
• Parental control
• Fake identities

Opportunities
• More use
• Advertising opportunity for businesses

Threats
• Competition
• "Deep Think" issue
• China/Japan – may develop their own platforms