Rivalry / Competitors – good to analyse competitors to market segmentation and differentiation, follow trends, learn by mistakes, large and small companies now all as one in the internet, the competition grows.
Power of suppliers – if you have monopoly, unique industries, for example Oyster card.
Power of buyers – Switching costs are low, example travel agents were illuminated through BA being able to sell direct to the consumer. Dell has also set up an on-line business as they illuminated physical stores. Example for the Music industry – artists are now going direct to buyers.
Substitutes – investing on-line, e-books, DVD’s, Videos (YouTube – actual videos)
Barriers to Entry – Investment costs, sales force not needed, Channels, has to be sector specific.
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