The World According to Google

Google Inc. was founded by Larry Page and Sergey Brin, 2 computer science students from Stanford University, America in 1998. They found a rich investor, gave it a name "Googol" initially (which means 1 followed by a hundred zeros) then changed it to Google. Google offers quick and effective search results.

Google were unique to their superiors, they were the first company that were able to offer a relevance aspect to searches and they were able to relate 2 words together in order to give you more much relevant articles.

Their revenue model was initially through advertising, paid for by businesses who wanted to be seen at the top of Google searches. On the right hand side of the Google page you see a selection of companies who pay Google by “click”, so only if someone clicks the company advertisement will Google get a fee.

Potential problems:
· Universities are finding students don’t research enough anymore and are downloading documents directly from Google.
· Authors are unhappy with Google books, since they feel it decreases book sales. Google have said they respect copyright and limit the display.
· Google confidential – Google track and code every computer who has visited the site, they also keep all searched records carried out by each computer. This information is kept on file for years and some people are not happy.
· Click-fraud – Some paying customers of Google who advertise on the right hand side of the page have had experience in click-fraud, some feel competitors may set out to click continuously on your advertisement to make you pay more. Google are continuously updating their software in order to track all clicks, thus making it harder for this to happen.

Currently, through rapid ideas and growing power, Google offers Google desktop, Google earth and Google TV to name a few, Google also owns Facebook.

Google is one of the most profitable companies ever; they floated on the stock market in 2004 making all employees millionaires overnight. The 2 founders are currently worth $8 billion each.